Consultant – Communication, NHA

  • GiZ
  • Job Reference Code: CC-NHA
Last date of application
 08-Dec-20 23:59 HR

Consultant – Communication (CC)
National Health Authority (NHA), MoHFW, GoI

1. POSITIONS VACANT: Consultant – Communication (CC), National Health Authority (NHA), MoHFW, GoI, New Delhi (One Vacancy)


The Ministry of Health and Family Welfare (MoHFW) has set up the National Health Authority (NHA) to manage the Pradhan Mantri – Jan Arogya Yojana (PM-JAY) at the national level. At the state level, implementation of PM-JAY is being facilitated by multiple State Health Agencies (SHAs), that have been especially established for the purpose.

MoHFW/ NHA has initiated the ‘Professional Programme for Health Protection,’ in partnership with GIZ, to enhance the capacities of the different implementing agencies that are helping manage PM-JAY. The programme is helping select, train and mentor consultants, who shall be placed at the NHA and/or different SHAs, to support implementation of PM-JAY.

Objective of the Assignment:
The objective of the assignment is to support NHA in implementing PM-JAY by strengthening existing institutional structures at the national level. It is accordingly proposed to hire a professional with communication experience, positioned at New Delhi, to support the NHA in various activities including reviewing guidelines issued by the Authority, coordinating with different SHAs and providing support for Hospital Network Management.

For more information about NHA, please visit


The Consultant-Communication (CC) will coordinate all activities with the designated official of the NHA, New Delhi. S/he will be responsible for planning and executing internal and external communication strategies as per PM-JAY Guidelines issued by the NHA to all states, especially translation and developing of communications in Hindi. S/he shall support the NHA with all IEC, preparing guidelines for awareness generation, developing campaigns and communications to various stakeholders in Hindi, as well as public relations related aspects of PM-JAY in the states, as per the national guidelines.

Key Responsibilities:
(1) Support the NHA in content management of the Hindi website of PM-JAY;
(2) Undertake surveys to understand different aspect of implementation of Ayushman Bharat PM-JAY. Also, provide Hindi translation support for these surveys, as necessary;
(3) Support the design and implementation of IEC campaigns at the national and state levels, in Hindi language;
(4) Assist NHA in creating content in Hindi language, including developing/ translating relevant documents in Hindi for circulation to the SHAs/ Districts;
(5) Participate in monitoring field visits for different activities related to Ayushman Bharat PM-JAY;
(6) Provide support for dealing with routine/ regular correspondences received at NHA;
(7) Coordinate regularly with various stakeholder on PM-JAY activities;
(8) Any other assignment/ responsibility assigned by NHA if any.



Postgraduate degree/ diploma in political science, mass communication, journalism, public relations, social work, or equivalent degree from a recognized institute/ university. Additional qualifications in Hindi language shall be an advantage.


(1) Minimum 5-8 years of post-qualification work experience in IEC/ Communications of a large government health insurance programme, or government health programme, or governmental public relations department, or CSR Department of a private organization/ Foundation/ NGO, or Hindi Newspaper, etc.;
(2) Experience of managing social media platforms is essential.

(1) Prior experience or working knowledge about PM-JAY/ RSBY and other government funded health insurance programmes in India;
(2) Prior experience or working knowledge of the standard communication frameworks, guidelines, regulations and techniques;
(3) Experience with communication/ creative agencies/ vendors will be added advantage;
(4) Experience in the development of communication strategies, including planning, execution and monitoring of large-scale IEC plans for government projects.

Skills and Competencies:
(1) Knowledge of software such as Adobe Illustrator/ Indesign/ Coreldraw, or any other similar software;
(2) Knowledge/ experience of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, visual and online media;
(3) Knowledge of design and production processes for print and interactive media;
(4) Excellent computer proficiency and knowledge of commonly used software packages like MS-Office (Word, Excel, Power Point, etc.);
(5) Ability to communicate with people outside the organization, representing the organization to the public, government, and other external institutions;
(6) Ability to think creatively and intuitively;
(7) Ability to create new ideas, relationships, systems, or products, including creative contributions;
(8) Staying abreast and updated on current affairs, social media and latest developments;
(9) Excellent oral and written communication skills in Hindi, with adequate skills for translation into Hindi;
(10) Excellent analytical and interpersonal ability to convey complex facts and results in a simple, clear and comprehensive manner;
(11) Demonstrated ability to work in a multi-disciplinary team.

5. VACANCY DETAILS: One vacancy       


The offer made to the selected candidate shall be commensurate with qualifications, experience, and salary history.

7. LOCATION: NHA Office, New Delhi.


The post-holder shall be engaged on a consultancy contract, initially for a period of 12 months, extendable thereafter, on the basis of performance and approval by NHA.



Strategic Alliance Management Services P Ltd.
1/1B, Choudhary Hetram House, Bharat Nagar
New Friends Colony, New Delhi 110 025
Phone Nos.: 011-41011564/65; 4081 9900



Eligible candidates interested in the position are requested to apply using the link  by or before December 8, 2020.