Assistant Manager – Communications

Last date of application
 31-May-23 23:59 HR
Job Description

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Assistant Manager – Communications,
Dr. Shroff’s Charity Eye Hospital, New Delhi


1. POSITION VACANT: Assistant Manager – Communications, Dr. Shroff’s Charity Eye Hospital, New Delhi


Dr. Shroff’s Charity Eye Hospital (SCEH) was established in 1914 and is one of the oldest and largest eyecare institutions in the country. It is globally respected, not just for comprehensive eye and ENT care, but for its high impact work among communities, quality research work and publications, and extensive education and training programmes for the healthcare fraternity.

SCEH provides state of the art and comprehensive eyecare services through a team of highly experienced and well-trained physicians, who are deeply committed to patient care.

SCEH has completed 100 years of existence and along with its tertiary center in New Delhi, has seven regional surgical hubs across the states of Uttar Pradesh and Rajasthan. The organization has a staff and trainee complement of 1500 persons and annually performs 50,000 sight restoring surgeries and provides clinical services to 500,000 people across its service footprint.

The organization works on a cross-subsidy model and provides 50% of its annual surgical volume completely free, or on a highly subsidized basis. SCEH works in close partnership with leading international players in community eye health, as well as some of the best-known corporates in India. The core verticals of the organization are ophthalmology service delivery, community eye care, research, and medical education.

For more information about the organization, please visit:


Project Background:

SCEH has drawn up a strategic vision and an organizational transformation plan for the period 2022 to 2030, titled “SAMBHAV”. Its strategic vision is to reach a surgical volume of 150,000 and a patient base of 15,00,000, by the end of 2030.

The accomplishment of these targets is riding on key initiatives under (1) Human Resource Development (2) Digitalization (3) Geographic Expansion (4) Resource Mobilization (5) Medical Education and Training (6) Building a Clinical Centre of Excellence (7) Research and (8) Communication and Advocacy.

At the organizational level, transformation is being driven through initiatives in (1) Service Excellence (2) Kaizen (3) 5S (4) Structured Problem Solving, and (5) Value-based behavior.


Reporting to the Director, Strategic Planning and Sustainability, the Assistant Manager – Communications (AMC) shall be responsible for driving the organization's social media presence, utilizing various platforms to engage and connect with key target audiences. S/he shall also be involved in creating engaging and informative content for the organization's newsletter, ensuring that it effectively communicates important information to stakeholders.

Key Job Responsibilities:

(A) Social Media
(1) Handle the LinkedIn, Facebook, and Instagram pages of the organization;
(2) Drive the communication strategy for each vertical of the organization and achieve targeted metrics and outcomes;
(3) Develop a social media calendar and ensure that adequate weightage and representation is given to different elements of the social media strategy;
(4) Develop evocative “stories” across strategic touchpoints;
(6) Develop audio-visuals with the internal team around stories, where needed.

(B) Newsletter

(1) Collate and develop stories from across the organization;
(2) Draft content for finalization by the editor;
Work with the design team to ensure timely and quality output.


Qualification and Experience

Applicants must have a degree in mass communications or related field, with 5-10 years of experience, of which three years of experience in social media management and content generation. Working knowledge of print and the AV production process, is essential.

Skills and Competencies

(1) Excellent written and spoken English;
(2) Ability to network internally;
(3) Passion for communication;

(4) Outgoing, presentable, and well informed.


Gross compensation budgeted for the position is attractive and ranges from Rs. 7.8 to 9.6 lacs per annum. Please note that the offer made to the selected candidate shall be commensurate with qualifications, experience, and salary history.

6. LOCATION: New Delhi



Strategic Alliance Management Services P Ltd.
1/1B, Choudhary Hetram House, Bharat Nagar 
New Friends Colony, New Delhi 110 025
Phone Nos.: 011- 4081 9900; 4165 3612


Eligible candidates interested in the position can apply using the link by or before May 31, 2023.